"Standards govern the design, operation, manufacture, and use of nearly everything that mankind
produces.  There are standards to protect the environment and human health and safety, and to
mediate commercial transactions.  Other standards ensure that different products are compatible
when hooked together. . . Standards generally go unnoticed.  They are mostly quiet, unseen
forces, such as specifications, regulations, and protocols, that ensure that things work properly,
interactively, and responsibility.  How standards come about is a mystery to most people should
they even ponder the question."  (
Global Standards - Building Blocks for the Future, Office of
Technology Assessment, U.S. Congress (March 1992))

"Standards, in one form or another, have always underpinned trade and business. Standards,
including codes of practice and guides as well as formal standards, support compatibility and drive
down costs through use of common parts, specifications and methods.  They can also help open
markets, create new industries and realize the potential of new technologies.  Standards are so
much a part of our daily routine that we use them without even being aware of doing so, and
without giving thought to how they are created or the benefits they provide.”  (
United Kingdom
National Standardization Strategic Framework
, Foreword (2003))    

For more than 20 years, it was my privilege to represent and advise groups of engineers on
questions of policy and law as they traveled the world negotiating global standards for their
respective corporations.  It never ceased to amaze me how these bright, talented individuals
collectively determined the future of their respective corporations and entire industries, as
ambassadors of technology, when they participated in the development of global technology
standards.  This experience has had a profound effect on my awareness and respect for the
development of global standards, participants in the development of global standards and the
potential effects of such standards in the marketplace.    

We live in a world that has more links, communications systems and connections than anytime in
history.  For better or worse, we are much closer together and the future promises even greater
connectedness.  Standards are a critical element in this connectedness.  In general, standards
function at the DNA level of political, economic and social systems.  Most people and many
organizations are unaware of the contributions that standards make to daily life.  Standards are
among the most critical building blocks that support all political, economic and social systems.

The purpose of this website is to raise the awareness level of individuals and organizations in
private, public and academic sectors of the significance of global standards and the potential
effects of such standards in the marketplace.  If standards control markets and influence
everything we do, thereby determining the future of entire industries, the study and analysis of
global standards should become a high priority within private, public and academic sectors.   

Strategic Standardization
The purpose of this website is to enhance the study, analysis and strategic
value of education for global standards and standardization systems.     
Standards influence everything we do
 Standards Engineering Society

     2008 Fellow Award

In recognition of his dedication,   
 leadership and valuable              
 contributions to the principles      
 and practices of standardization,
 the Standards Engineering          
 Society is proud to confer upon   
 Donald E. Purcell the grade of     
If you are interested in creating a
standards education program or
enhancing an existing standards
education program, email